BRAND RESTART

Conquer your company's rebrand with confidence.

Brand Restart provides you with the tools and processes to go from feeling overwhelmed to having clarity and confidence in your brand project.

The responsibility of a company brand initiative can be a lot to take on. That’s because rebranding isn’t solely about updating a logo or changing a color palette, or word-smithing a mission statement. It’s about transforming your company’s perception in order to reach new heights for your business—a new level that’s less attainable if you remain the same. That’s why a rebrand or brand refresh is so vital.

BEFORE

Current reality

• You’re under a lot of pressure
• You don’t have a lot of time to figure things out, learn new processes or make lots of mistakes
• You feel excited but also anxious about the entire process
• You need competent people who you can trust to help you execute
• Leadership, your team, and the organization is depending on you to get this right

AFTER

Desired outcome

• Successful completion of the brand project
• A smooth process and effective implementation
• True transformation and lasting impact
• Creation of a better brand perception and increased opportunity for company growth
• Personal growth, learning, recognition and/or promotion
• More confidence and experience to execute impactful results

THE PROCESS

The Brand Restart Approach

The key to a successful brand project is to implement a proper process. The Brand Restart Approach combines project management principles and creative processes to create a practical framework without the fluff:

Identify

Identify the business case for your rebrand project, key players and the overall goals.

Plan

Gather requirements to determine scope, resources needed and timeline.

Discover

Discover key insights that will guide brand direction.

Execute

Do the work with efficiency.

Launch

Strategically reveal your updated brand, both internally and externally.

Rollout/Manage

Prioritize and release remaining brand collateral over time.

Download The Formula for a Successful Rebrand Free Guide

Understand what brand really is and if you need a “refresh” or a “rebrand”
The Brand Restart Approach
“Triple R” factor
Lead with C’s

Shannel is a rare marketing talent—equal parts creative and project manager. She pushed our creativity as she took us through a thorough (and fun!) branding process, all while keeping us on track and communicating proactively. When you venture into a rebranding process, you're putting your trust in a partner and hoping for the best. We absolutely made the right decision going with Shannel and couldn't be prouder to now be known in the market as Alloy!

I didn't think you could bring rigor and fun into a branding process like Shannel. Her approach was refreshing, she was able to set a clear path for us that kept the entire team engaged and inspired to contribute ideas that she was able to pull together within her framework. She led brainstorming sessions and presented ideas to breathe life into a new brand that not only has purpose to the vision & mission, but embodies the DNA of our heritage and our people. From the words to the visual, to the meaning of our new name and logo, she's left us with a solid foundation to build our business faster and stronger.

When it comes to building your brand, Shannel is an excellent partner. In our work together, her expertise was a vital component of our success. In addition to bringing our brand to life visually, Shannel helped to establish our brand strategy by genuinely understanding our target customer personas, analyzing the competitive landscape, and pulling forward our value proposition. I would highly recommend Shannel’s talents to anyone looking to connect their solution values and voice to reach the right audiences through strategically planned communication efforts.

Case Studies

Ready to Restart?

If your growth-staged company is ready to elevate to a new level and implement the refresh/rebrand process, then Brand Restart may be right for you. The Brand Restart is the right fit for teams who:

View a rebrand/refresh as a critical step in business growth
Need to shift the perception of their company
Value process and communication
Already have buy-in from the CEO to get started

Frequently Asked Questions

Who is Brand Restart for?

Brand Restart exclusively focuses on implementation for growth-stage startups/companies that have at least $3M in annual recurring revenue. These companies value the brand process and already have buy-in from leadership to make this meaningful change.

What does the Brand Restart include?

It includes management and implementation of the process to complete a rebrand or refresh project, with a focus on foundational messaging and visual identity.

What’s the difference between a rebrand and a refresh?

A rebrand is a comprehensive effort, usually involving a name change, creating an entirely different personality, entering a new market or creating a different narrative about the company. A refresh isn’t a complete overhaul, but typically involves messaging and/or visual enhancements.