Shannel is a rare marketing talent—equal parts creative and project manager. She pushed our creativity as she took us through a thorough (and fun!) branding process, all while keeping us on track and communicating proactively. When you venture into a rebranding process, you're putting your trust in a partner and hoping for the best. We absolutely made the right decision going with Shannel and couldn't be prouder to now be known in the market as Alloy!

I didn't think you could bring rigor and fun into a branding process like Shannel. Her approach was refreshing, she was able to set a clear path for us that kept the entire team engaged and inspired to contribute ideas that she was able to pull together within her framework. She led brainstorming sessions and presented ideas to breathe life into a new brand that not only has purpose to the vision & mission, but embodies the DNA of our heritage and our people. From the words to the visual, to the meaning of our new name and logo, she's left us with a solid foundation to build our business faster and stronger.

When it comes to building your brand, Shannel is an excellent partner. In our work together, her expertise was a vital component of our success. In addition to bringing our brand to life visually, Shannel helped to establish our brand strategy by genuinely understanding our target customer personas, analyzing the competitive landscape, and pulling forward our value proposition. I would highly recommend Shannel’s talents to anyone looking to connect their solution values and voice to reach the right audiences through strategically planned communication efforts.
